Why CD Projekt needs to be careful After The Witcher 3

cyberpunk1.pngThe upcoming release of Cyberpunk 2077 (2019) has a lot of people hopeful about the future of CD Projekt Red. The release of The Witcher 3 made triple A profits. When you factor in the budget, 81 million dollars (low for a triple A title) to develop and market the game, this was a big deal for CD Projekt at the time. However, that was their first triple A title. Its fair to say their still getting their feet as they enter the mysterious land of triple A games. It’s already happened once when they trademarked “cyberpunk” earlier this week. It does seem odd they choose to trademark “Cyberpunk” and not something more specific like “Cyberpunk 2077.” Maybe because their planning on realising a sequel to this game, I don’t really know and won’t try to speculate. They say they’re not going to try to enforce it aggressively, just defensively so no one steals their IP out from under them.

I do think CD Projekt will be different from most game devs because they kind of publish their own titles (through CD Projekt Red.) It’s not like the strangeeaupreppedmeal symbiotic/ parasitic of publishing company EA and the game devs at, say, Bioware. EA only about one thing: turning a profit and that can often lead to game devs selling their souls out to please them. This has led to games released being released far too early, as was the case with Mass Effect: Andromeda. Don’t get me wrong, I think MEA is a great game, it just needed more ironing out than it got because someone needed a gold-plated jet STAT.

Anyway, I just hope CD Projekt takes its time like it always has and doesn’t doesn’t rush the development cycle for the sake of making money fast.

 

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